Australian Financial Review

PHOTOGRAPHER – Gary Sheppard
AGENCY – The Royals
CLIENT – Australian FInancial Review
STYLIST – Liz Kavanagh

This campaign was for a free thirty day trial of the AFR. It depicts a journey of self-investment and success and promotes continual personal development and knowledge accumulation, through valuable insight and information via the AFR.


The evolution of the objects used, tell a story of a persons achievements through a vast amount of sources, from primary school to university. The spot then ends with the AFR appearing on an iPad. Simple. Minimalist.


Liz sourced all manor of props from piggy banks, scrolls, vintage abacus, cassette tapes, rubix cubes and old foreign currency.