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Carl Kapp SS15
PHOTOGRAPHER – Steven Popovich
CLIENT - Carl Kapp
HAIR - Jon Plozza
MAKE UP - Naomi Mcfadden
FASHION & SET STYLIST – Janai Anselmi
Carl Kapp approached Janai and Steve to collaborate on his Spring Summer collection campaign, being presented at Paris Fashion Week.
Janai selected her desired looks from the collection and art directed each shot. She created two sets; one with sandy coloured stones scattered over the floor like a pebble carpet and the other a water-based set that saw our model standing or sitting in a few inches of water.
Steve used a gobo to create mottled shadows across each set, adding texture to the background. This complimented the overall feel of the shoot, which, although features very simple tones, draws attention to the ornate textures of brocade, silks and linen used across Carl’s collection. Additional texture was added throughout the set with featured props, and of course through hair and makeup.
The final shots were used for Carl Kapp’s collection invites, website, look book and campaign images.