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PHOTOGRAPHER – Danny Eastwood
AGENCY – Olgivy Health
CLIENT – Cartia
STYLIST – Janai Anselmi
Olgivy Health designed this cheery and bright campaign for Cartia, a product aimed at reducing the risk of heart attacks and strokes. The tag line ‘Now it's time to follow your heart’ depicted by a retro Mini overly brimming with colourful outdoorsy props, each representing a healthy and active retirement lifestyle.
Janai sourced an original vintage Mini from an enthusiast, along with period-appropriate roof racks for the vehicle.
A huge array of retirement appropriate props was sourced in colours to contrast against the car. Astroturf and pebbles were crafted in studio create the diorama feel.