central-park-frasers-juli-balla-05central-park-frasers-juli-balla-02central-park-frasers-juli-balla-03central-park-frasers-juli-balla-04central-park-frasers-juli-balla-10central-park-frasers-juli-balla-09central-park-frasers-juli-balla-07central-park-frasers-juli-balla-06
CASE STUDY < PREVIOUS  NEXT >

Central Park


PHOTOGRAPHER – Juli Balla
AGENCY – Andrew Hoyne Design
CLIENT – Central Park
STYLIST – Janai Anselmi


This campaign needed to showcases all aspects of what the Central Park precinct has to offer, in a fresh new way. The idea was to create a modern day interpretation of classic fairy tale, Alice in Wonderland, turning this contemporary environment into a magical and whimsical world.

 

The campaign shots flow together like chapters from a book showing ‘Alice,’ our beautiful female talent, following the ‘white rabbit’, our male talent.

 

Tongue-in-cheek references to Alice in Wonderland are used throughout, such as pocket watch, cakes (eat me!), giant chess pieces and other kooky props such as giant inflatable flamingoes and a real white rabbit, which was hired for the day sans wrangler. Janai sourced a plethora of colourful fake flowers to embed into the lush green foliage for one shot, in keeping with the ethereal theme.

 

Fashion was reflective of these fabled elements: Contemporary and somewhat flamboyant.

**Joomla! Debug Console**

**Session**

**Profile Information**

**Memory Usage**

**Database Queries**

**Parsing errors in language files**

**Language Files Loaded**

**Untranslated Strings**