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Emporia


DIRECTOR – Jesse McElroy
AGENCY – McCann Sydney
CLIENT – Emporia
HAIR & MAKEUP - Margo Regan
STYLIST – Janai Anselmi


A humorous TV commercial for luxury loo paper from the creatives at McCann Sydney. The advert sees a female professional at work tell a colleague she’s “just popping to the bathroom”. She walks straight past the office toilets and out of the office building, facing a number of obstacles, before she throws a brick through her house window to reach her beloved Emporia toilet tissue!

 

We shot on the streets, laneways and in a variety of stores in Cabramatta, an airport and a forest along with an office and northern beaches house.

 

Our relatable character needed duplicate outfits in various degrees of distress, in keeping with her epic journey home to her quality toilet paper. Margo had her work cut out with messy, windswept and twig laced hair do's.