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De Lorenzo


PHOTOGRAPHER – Juli Balla
CLIENT – De Lorenzo
STYLIST – Janai Anselmi


De Lorenzo commissioned Juli and Janai to shoot their Paradise SS 2017 campaign. Staying true it’s core values, the campaign is very much inspired by nature with it’s fresh, natural feel that is representive of the beautiful organic, sustainably farmed and wild harvested ingredients that go into the De Lorenzo hair products.

 

De Lorenzo commissioned Juli and Janai to shoot their Paradise SS 2017 campaign. Staying true it’s core values, the campaign is very much inspired by nature with it’s fresh, natural feel that is representive of the beautiful organic, sustainably farmed and wild harvested ingredients that go into the De Lorenzo hair products.

 

Janai, with the help of Chrissie Cowper and Jess Jacob created a lush foliage wall from large palms and ferns, which provided the backdrop for the shoot.Fashion needed an equally tropical, feminine vibe with bold contrasting colours and print. Janai injected a sultry summer nights vibe with a metallic thread through much of the clothing and skin was kept dewy and moist under warm lighting.

 

There was four key hair looks featured, from big beautiful, voluminous and long straight and textured to short textured cuts and mid length do’s with natural waves. All to contrast with the BG foliage and include complex colour techniques, deep parts and vibrant warm tones.