CASE STUDY < PREVIOUS NEXT >
PHOTOGRAPHER – Sean Izzard
AGENCY – Clemenger BBDO
CLIENT – Lazy Yak
STYLIST – Jo Ayling
Ever tried travelling interstate by plane with a hills hoist and retro Webber BBQ in tow? On a mission to shoot Fat Yak’s younger lazy brother, Jo head to sunny Carrara, QLD with Sean and the Pool crew to shoot the back drop for this scene.
We sourced props from Sydney and coordinated pick-ups and delivery at the location on the shoot day. A modified hills hoist was brought up from Sydney, which although extreme, was necessary for quick assembly and pack down and essential for the shot.
The yak was shot in studio prior so Jo and the boys were in the swimming pool with lilos, precariously placed shot bags and a life size cardboard cut-out of the beast!
Jo hand-stitched two lilos together for extra width and stabilised the modified floaty in the pool using fishing line and poolside trees.