



CASE STUDY < PREVIOUS NEXT >
Mastercard Happy Slam
PHOTOGRAPHER – Toby Dixon
AGENCY – McCann Sydney
CLIENT – Mastercard
STYLIST – Janai Anselmi
Mastercard asked us to pitch ideas for crazed fans at the Australian Open. These included an over-the-top McEnroe parody, a brass band dressed as balls, tennis balls mini dresses, a giant woman beating a man with a giant tennis racquet, a giant Steve Irwin tennis fan with inflatable crocodile (too soon?) and a shark or kangaroo.
These were narrowed down to a retro tennis stars compete with morph suits and an inflatable kangaroo, a giant tennis ball man and companion with a giant tennis racquet, a fictitious Aussie superhero and crazed Aussie flag fans.
Pieces were customised with paint, glue guns, glitter and anything else to hand.