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Mastercard PayPass

DIRECTOR – Abe Forsythe
AGENCY – McCann Erickson
CLIENT – Mastercard
HAIR & MAKE UP – Margo Regan
STYLIST – Janai Anselmi

Abe was keen on keeping everything in this Mastercard ad realistic and ‘homemade.’ Janai and Emma sourced varying pirate outfits from a number of different stores and costume houses and mixed with regular items of kidswear with a nautical theme to meet this brief.


They ended up keeping it very simple as the super cute kiddie just brought his character to life without the need for over-styling!