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DIRECTOR – Melanie Bridge
AGENCY – M&C Saatchi
CLIENT – NRMA Insurance
STYLIST – Janai Anselmi
An eclectic TVC involving a gypsy wedding, 1970’s toddlers, an Amélie- style character, an eccentric grandma and a cat that had to put its head through a hole in a piece of cardboard – for real!
These kooky characters had Janai and Vicki running all over Sydney for those perfect outfits and accessories. Glasses for Granny were custom made, as nothing on the market was crazy enough for the character. A few pairs of Janai’s Prada sunglasses even made the cut after Vix whipped out the glue gun and cunningly altered the frames.
Our genius baby had custom printed babies grows and the meringue of a wedding dress was heavily modified on the day proving bigger is most definitely better! Layer upon layer was added until it was impossible for Bridezilla to get down the staircase (or sit down)