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Optus


PHOTOGRAPHER – Jamie Macfadyen
AGENCY – M&C Saatchi
CLIENT – Optus
STYLIST – Janai Anselmi & Jo Ayling


We took on this massive styling job at the end of 2012 with Jamie and M&C Saatchi.

 

The campaign involved three executions each with a different landscape backdrop, which meant three versions of this white on white room set in a day.

 

We laid 100sqm of bleached flooring in the morning and constructed all manor of white furniture from a number of different suppliers to create three different rooms to suit the talent in each. The wall panels, constucted by our set builders, were shifted around for each execution so the space appeared to be compeltely different.

 

Every prop was carefully sourced in appropriate size and colourway, applicable to each backdrop. We spray-painted fresh flowers, fruit bowls, Christmas decorations, clocks and erected and dressed an 8ft tree! JAS were on their game organising all logistics, deliveries and collections throughout the day, along with a full on pack-down.