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Pepsi Max


DIRECTOR – Lachlan Dickie
PRODUCTION COMPANY – Rabbit Content
AGENCY – Clemenger BBDO
CLIENT – Pepsi Max
STYLIST – Janai Anselmi


This summer fun campaign for Pepsi featured hip youngsters larking around on the beach and getting close to serious injury on homemade slip n slides.

 

This spot captures the spontaneous and positive experiences of an eclectic bunch of twenty-something mates living in the moment.

 

Wardrobe needed to reflect this and not be too stereotypical ‘Aussie Summer.’ It was important for each character to show elements of their personality through their clothing. Janai and Jo sourced a mishmash of contemporary styles, vintage gear and bespoke second hand items to add character whilst keeping a distinctive summer feel .