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PHOTOGRAPHER – Simon Harsent
AGENCY – Joy
CLIENT – SBS
STYLIST - Janai Anselmi
Blair Kimber and Simon Harsent conceived this unique campaign for SBS digital radio. Starting with an existing kitchen on location we photographed the kitchen and measured it in detail. Janai co-ordinated the set build based on this original kitchen, a mixture of flat surfaces and some 3 dimensional relief that the images wrapped around. The projected images were a combination of the original kitchen and culturally specific footage supplied by SBS.
Props and wardrobe were selected in a neutral palette so that the imagery wrapped over these forms.
A 30 second commercial and 6 print executions were shot over two days.