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Smilemaker


PHOTOGRAPHER – Julian Wolkenstein
CLIENT – Smilemaker
HAIR & MAKE UP – Margo Regan
STYLIST – Janai Anselmi


We were left a little speechless when presented with a brief for Smilemaker, that involved naughty toys and minimal clothing. Of course JAS naturally obliged, although locating the perfect spandex posing pouch proved more difficult than first envisaged!

 

We arrived in studio loaded up with wood chips, furry rugs, sequinned accessories, G strings and feathers. For this interactive ad to be successful the layers of each image had to work alongside the layers of the next, and intermix each time to create a contrived scenario. A stylistic challenge we grabbed with open arms.

 

Margo was in her element for this project; creating and applying a heart shaped hairy chest, bronzing the barely clothed body of the ‘wood chopper’ (he moved into her home a week later) and rubbing oil into a heavy weight lifting father of four. Margo also drew on previous ‘research’ to create the two stunning and sultry looks for ‘Kitty’, the gal with a penchant for bondage and discipline.