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PHOTOGRAPHER – Matt hoyle
AGENCY – BMF
CLIENT – South Cape Cheese
STYLIST – Janai Anselmi
This South Cape Cheese campaign was released in April to coincide with the royal wedding.
Working with Matt Hoyle, Janai created a series of potentially disastrous social events, in which our kooky characters are saved from their first world problems by an adorned platter of Cheese.
A pink sweater wearing mummy’s-boy is introducing the love of his life for the first time… scary Goth/hard-core girl in high biker boots and shaved pixie hair-cut. A young bride is horrified at the discovery that her mother has made her a meringue-like wedding dress. Three distraught, die-hard, wannabe princesses dressed in matching velour tracksuits, tiara’s and embellished Ugg-Boots sit with make-up streaming down their faces watching the wedding.