South Cape | Matt HoyleSouth Cape | Matt HoyleSouth Cape | Matt Hoyle
CASE STUDY < PREVIOUS  NEXT >

South Cape


PHOTOGRAPHER – Matt hoyle
AGENCY – BMF
CLIENT – South Cape Cheese
STYLIST – Janai Anselmi


This South Cape Cheese campaign was released in April to coincide with the royal wedding.

 

Working with Matt Hoyle, Janai created a series of potentially disastrous social events, in which our kooky characters are saved from their first world problems by an adorned platter of Cheese.

 

A pink sweater wearing mummy’s-boy is introducing the love of his life for the first time… scary Goth/hard-core girl in high biker boots and shaved pixie hair-cut. A young bride is horrified at the discovery that her mother has made her a meringue-like wedding dress. Three distraught, die-hard, wannabe princesses dressed in matching velour tracksuits, tiara’s and embellished Ugg-Boots sit with make-up streaming down their faces watching the wedding.