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St George


DIRECTOR – Abe Forsythe
AGENCY – Saatchi & Saatchi
CLIENT – St George
HAIR & MAKEUP – Margo Regan
STYLIST – Janai Anselmi


In order for the message for this St. George campaign to be properly conveyed, a seriously good drummer was needed... under the age of ten! The production team at Rabbit content found this child prodigy via YouTube! To say he is talented is an undertstatement.

 

The drumming spot shows prospective parents securing the house they love, complete with large 'music room' thanks to St George. The tagline 'Start Something Awesome'coming to life when we see, a few years later, their son going hell for leather on the drums in the music room.

 

The second spot tells a lovely story about St George enabling a mother and her daughter to produce and market their amazing, if not a little accidental, 'Little Dragon' hot sauce...

 

Wardrobe requirements ranged from aprons, hairnets and chefs coats to office attire, formalwear, removalists gear and hot dog stall operator get-up.