PHOTOGRAPHER – Julian Wolkenstein
AGENCY – JWT Melbourne
CLIENT – Unicharm
STYLIST – Janai Anselmi

Janai was flown to Melbourne to style this quirky still life campaign for sanitary pads. The campaign illustrates side-by-side the negatives of ones monthly, compared to the freshness of Sofy pads.


Wacky period examples included a grumpy at home girl holding on to an equally grumpy cat, a hermit girl who’s forced out of hole to get pizza during her period, a forensic scientist who looks for crime scenes in the laundry basket, and a 1960’s mannequin that Janai had to fly down in a coffin from Sydney along with a giant 1960’s sanitary pad!


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