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Westpac Paywear


PHOTOGRAPHER – Danny Eastwood
AGENCY – DDB Sydney
CLIENT – Westpac
STYLIST – Jo Ayling


Illustrating how easy it is to spend money, Westpac have introduced Paywear; a wearable wristband to tap and pay with.

 

These quirky executions bring to life the tagline “Don’t carry your wallet, wear it” and show some everyday situations where this accessory would be more than useful.